Read the fine print…

Ok, I’m frustrated. I’ll admit that right up front. I have been noticing ‘fine print’ more these days. Every TV commercial that interrupts me, every ad I see on bill boards, junk mail or all the other ways advertisers try to get my attention seem to contain fine print.

Bill boards are especially guilty of this because you can’t even read the fine print they put on them without binoculars. (no I did not get the binoculars out but it is there).

The fine print is pretty simple really. It just tells you how you are not going to get what is offered in the big print and don’t hold them responsible when you don’t.

Weight loss ads promising some fantastic results but the fine print said you could expect to lose 1-2 pounds per week with diet and exercise. Duh!!

Carpet installed next day for free (basic installation only – whatever that is).

Auto sales billboards promising guaranteed financing with no one turned down (not sure what the conditions are since I did not get the binoculars out) but you can be sure they are turning down some people.

Ok, enough. I am just venting a bit but the point is simple. Why don’t we just say what we mean and mean what we say?

I guess that does not sell as well as the promise of things we can’t have anyway. Ads only work if they can first make you dissatisfied with what you have so a promise of something that you can’t have makes sense  in that universe of our mind.

I think it might be related to the fact that we were really created for Heaven and not what we have on this earth. Maybe that built in dissatisfaction is the cause of all this anyway.

It was not my intent to get to a spiritual discussion but I think it is interesting that it did. I believe I’ll stop here and contemplate that. Maybe you will too.

Thanks for listening,
Jerry Robertson